Web Development
If Dan's development approach could be summed up in one word it would be "simple". That's not simple in a negative, lazy sense, but simple as in elegant, free from distraction and targetted. This approach spreads from visual design to site architecture, planning and programming, and results in work that is purposeful and clear.
1. Business First
There are millions of websites on the internet, but only a few of them are good at what they do. The first step towards a working website is to establish strong business goals. What is it you want a website to do? What service would you like to offer? How does this fit into your business or organisational goals? Get this clear and the rest starts falling into place.
2. Technology
Choosing and using the right technology is an art in itself, but with clear business goals to point the way it is simply a matter of knowing what is available and how it all works. Dan's broad experience in a wide range of technology environments means he's well placed to match the technology to the goal, rather than working from a fixed toolkit.
3. Visual Design
More than just designing a flat webpage, Dan's visual designs take into account the site architecture, planning and programming, and result in work that is purposeful and clear.
4. Useability
A supporter of web standards, Dan strives to create websites that are not only W3C compliant but that support the best-practice demands for accessability. As a result, the finished projects are naturally search engine friendly and highly useable.
